The faultOne paragraph trying to describe every practice area
The correctionA firm's services get split into a dedicated page per practice area, written from what the firm actually does, each one able to rank and read on its own.
Websites for accounting & professional services firms
FirmWebStudio builds and manages websites for accounting and professional services firms: one page for every practice area, one for every partner, live in 7 days, from $137 a month.
Managed after launch
Build fee invoiced only after the site is live and approved.
The practice grid
A firm's website should mirror the way the firm is actually organized. Before onboarding starts, every practice area the firm lists gets mapped onto its own page, its own partner attribution, and its own inquiry route, the way this grid maps a representative set below.
| Practice area | Dedicated page | Partner shown | Client resource | Inquiry routing |
|---|---|---|---|---|
| 01Tax planning and preparation | ||||
| 02Audit and assurance | ||||
| 03Advisory and consulting | ||||
| 04Bookkeeping and controller services | ||||
| 05Forensic and litigation support | ||||
| 06Wealth and financial advisory |
Every row above becomes a real page with its own title, description and inquiry route.See what each page carries
Five recurring faults
None of these are unusual. They are the five most common reasons a firm's website fails to earn the referrals the firm's reputation should already be bringing in.
A prospective client cannot tell if the firm handles their specific need, and neither can a search engine, so both move on.
The bio page is often the last thing someone reads before calling, and a thin one-line bio reads as a firm that has not updated its site in years.
Nobody at the firm has the login or the time to fix it, so an outdated fact sits on the homepage until the next full redesign.
A generic contact form gives the partner who picks it up nothing to go on, so the first reply is a guess rather than a specific answer.
A referral clicking through from an email will not wait for a page to load, and a slow site loses that referral before it finishes reading a single bio.
Fault and correction
The faultOne paragraph trying to describe every practice area
The correctionA firm's services get split into a dedicated page per practice area, written from what the firm actually does, each one able to rank and read on its own.
The faultThin, outdated partner bios
The correctionA consistent bio page for every partner, built for credibility, updated the moment a title, focus area or credential changes.
The faultA site frozen at launch
The correctionWeekly updates included in every plan, so a new partner, a new service or an office change is a revision, not a wait for the next redesign.
The faultInquiries with no context
The correctionAn inquiry form that asks the type of engagement before it ever reaches an inbox, so the first reply already has something to work with.
The proof
The same six things, on most firm sites we take over, and on the ones we build.
As we find it:Listed in one sentence on the homepage, with no page behind any of them.
As we build it:Each practice area has its own page, written from what the firm actually does.
As we find it:A single paragraph on a shared "our team" page.
As we build it:A consistent, credibility-first page for every partner and senior staff member.
As we find it:Every address listed together in a footer block.
As we build it:A dedicated page per office, built for searches run in that city.
As we find it:The site has not changed since it launched, years ago.
As we build it:Weekly updates keep partners, services and hours current, as revisions.
As we find it:A generic contact form gives no context to whoever answers it.
As we build it:A form that asks the engagement type, so the first reply already has direction.
As we find it:The site takes several seconds to open on a phone.
As we build it:90+ PageSpeed guaranteed, checked at launch and every week after.
The site should read the way the firm already sounds in the room, not the way a template sounds.
A referral who lands on a page built for exactly the service they were told about is more likely to reach out than one dropped on a generic homepage.
A multi-office firm stops relying on its best-known location to carry the others; each office competes for its own city's searches.
A partner change, a new service or an updated set of hours is a revision completed in days, not a wait for the next full redesign.
One monthly fee
Built from the firm's actual structure, not a generic template with the firm's name dropped in.
Asks the engagement type before it ever reaches an inbox.
Registered in the firm's name for as long as the plan runs.
SSL, CDN, DDoS protection, unmetered bandwidth, nothing itemised.
By direct API, Zapier or Make, the day they are submitted.
Updates, security and uptime, handled without a login.
Custom-coded pages, guaranteed and checked every week.
Two jobs, both built in
A firm site earns referrals two ways: by opening instantly for the person who already has a link, and by being findable for the person who does not yet know the firm's name. Both are built in, not bolted on after launch.
How the pages are builtThe engagement
Move through the steps sideways
01
This starts the plan. The one-time build fee is not charged at this point, and nothing is billed for the build until the site is live.
Day 0
02
One call to walk through practice areas, partners, offices and brand, and fill any gaps left in the onboarding form.
About 30 minutes
03
The site is built to the practice grid agreed in onboarding, live in 7, 10 or 15 days depending on plan.
7 to 15 days
04
The one-time build fee is invoiced only once the firm has reviewed and approved the live site. From there, weekly updates run inside the monthly fee.
$797, after approval
Premium, and stated plainly
Practice
The website, fully managed
$137/ month
Plus $797 build fee, invoiced after launch. Live in 7 days.
Partnership
Everything, plus the AI Engine
$297/ month + usage
Plus $797 build fee, invoiced after launch. Live in 10 days.
Multi-Partner
Everything, plus the Content Engine
$747/ month
Plus $797 build fee, invoiced after launch. Live in 15 days.
In their words
The new site finally separates our practice areas the way we actually run them. A prospective client reading the audit page never has to wonder if we also do that work.
Adding our newest partner used to mean waiting for whoever built the old site to have time. Now it is a request in the portal and it is simply done.
Referral partners finally have a page to point people to. Before, everyone landed on the same generic homepage no matter what they were looking for.
Illustrative examples of the outcomes clients report. Verified reviews are added after launch.
A live walk-through
On your screen, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch.
Book a demoBefore you sign up
The questions firms ask most before signing up.
The full list, grouped by topicA custom-coded website built for the firm's practice areas, partners and offices, managed by us for as long as the plan is active. That includes hosting, a domain, weekly updates, the revisions included in the plan, and researched articles published on a fixed schedule. Nothing is itemised separately; the monthly figure is the whole running cost of the site.
7 days on Practice, 10 on Partnership while the AI Engine is trained on the firm's own content, and 15 on Multi-Partner with the Content Engine set up alongside it. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner the site is live.
A website service only. We build and manage the firm's website; we are not a CPA firm, accounting firm, or provider of accounting, tax, audit or assurance services, and nothing on the site or written by us is professional advice. The firm's practice stays entirely with the firm.
Moving from Practice to Partnership or Multi-Partner is a plan change, not a rebuild. The site, pages and history carry over; the new tier's features (the AI Engine, or the AI Engine plus the Content Engine) are added on top of what already exists.
Any change request submitted through the client portal, with no limit on how much goes into one. A new partner bio, an updated practice area description, a new office page, a colour change: each is one revision. So is something larger. "Add pages for two new partners, here is their information" is one revision, not two. 5 are included every month.
Each additional revision is a flat $20, with no cap on how many can be purchased and no hourly billing anywhere. Every revision, whatever its size, is completed within 2 to 5 working days. Unused revisions do not roll over to the next month.
Book a demo, or email us directly. A person replies within one working day. Plans from $137 a month, with the build fee invoiced only after launch.
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