Full URL redirect mapping
Every old page redirected to its new equivalent, not left to 404.
Redesign and migration
Accounting website migration, without losing search rankings built up over time
Accounting website migration is done with redirects from every old URL to its new equivalent, which is what protects search rankings a firm has already earned rather than starting over on a new domain.
01
What gets carried forward
During onboarding, the current site is reviewed page by page. Practice area content, partner bios and previously published articles that are still accurate are migrated and rewritten into the new structure rather than discarded; anything outdated, such as a service the firm no longer offers, is retired deliberately rather than carried forward by accident.
02
Redirects, not broken links
Every URL on the current site that has value, whether from search rankings or from links other sites point to it, gets a redirect to its new location. A visitor or search engine following an old link lands on the right page rather than a dead end.
03
One cutover, minimal disruption
The new site is built and reviewed before the domain is switched, so the live migration itself is a single cutover rather than a gradual, error-prone transition. The firm approves the new site before it goes live, and the old site's content stops being needed the moment the new one is confirmed working.
The deliverable
What you get
01 02 Content review and rewrite
Existing content reviewed for accuracy and rebuilt into the new architecture.
03 Deliberate retirement of outdated content
Services no longer offered are removed on purpose, not by accident.
04 A faster platform on day one
90+ PageSpeed from launch, replacing whatever the old platform delivered.
05 Search visibility protection
Redirects and structure built specifically to preserve rankings already earned.
Questions about accounting website migration
01Will migrating cause us to lose our current search rankings?
The redirect mapping and improved site structure are built specifically to protect existing rankings. We never guarantee a specific outcome, since ranking depends on factors beyond the website, but protecting what is already earned is the explicit goal of the migration process.
02What platform are we migrating from, and does it matter?
It does not need to be a particular platform. Whether the current site runs on a page builder, an older custom build, or something else, the review and migration process is the same: assess what exists, decide what carries forward, and redirect the rest.
03How long does a migration take compared to a new build?
The launch timeline is the same as a new build, 7, 10 or 15 days depending on plan, since the additional migration work happens during the same onboarding and build window.
04Do we need to keep the old hosting running during the transition?
Only until the new site is confirmed live and working; after that, the old hosting can be cancelled, since the domain now points to the new, managed site.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email [email protected] and a person replies within one working day.