Author

Desmond Achterberg

Desmond builds the practice area and office page architecture behind FirmWebStudio client sites, with a focus on how firms with several offices or specialties should structure pages so each one can be found and each one converts. He previously ran web operations for a marketing team serving professional services clients and writes about page structure, site speed and the systems that keep a firm's site current after launch. He holds no accounting credential and offers no accounting, tax or audit advice.