Author

Vivian Castellane

Vivian has spent a decade building and rebuilding websites for multi-partner professional services firms, moving them from static bios-and-brochure sites into properties built to earn referrals. She focuses on how a firm's practice areas map onto its site architecture, and on the details that make a website read as senior rather than generic. She is not an accountant, holds no accounting or financial credential, and writes about the website only, never about accounting, tax or audit practice itself.